Rise and shine, its a beach day

Which Bikini Style Tribe Do You Belong To?

I asked London based fashion journalist and stylist, Ella from Coco`s Tea Party to give some fashion tips for the beach and I`m delighted she  featured these swimwear styles.

The designer swimwear market has exploded over the last few years, with cool new brands popping up every week. But there are four very different luxury labels leading the way. Read on to find out which bikini style tribe you belong to…

The Zimmermann Girls

Swimwear by Zimmermann

What’s the story? The Australian label was launched in 1991 by sisters Nicky and Simone Zimmermann. Now one of Australia’s leading fashion brands, Zimmermann also produces womenswear collections.

Bikini by Zimmermann

Who wears the label? Zimmermann is favored amongst the young Hollywood set. Jessica Alba, Miley Cyrus and Rosie Huntington-Whiteley are all fans of the brand.

USP: Think feminine ruffles, floral prints and clever detailing.

Where to buy: Net-A-Porter, Oxygen Boutique and Shopbop.com

The We Are Handsome Crowd

Bikini from We are Handsome

What’s the story? Launched in the summer of 2009, We Are Handsome instantly became a fashion industry favorite. The Australian brand’s bold swimsuits and bikinis have inspired just about every high street chain, with copy-cat looks available at ASOS and Topshop.

Swimwear by We are Handsome

Who wears the label? Rihanna and Tyra Banks have both been spotted in We Are Handsome swimsuits.

USP: This swimwear brand is one for fashion daredevils. Their photo-print swimsuits, featuring panthers, tigers, lions and flamingos, have become cult fashion favorites.

Where to buy: Shopbop.com and TheCorner.com

The Missoni Lovers

What’s the story? The Italian fashion giant has been producing luxury swimwear for years. Their zig-zag print bikinis are highly coveted, and are almost as iconic as the Hermès Birkin bag.

Swimwear by Missoni

Who wears the label? Nicole Richie, Kim Kardashian and Katie Holmes are all fans of Missoni’s swimwear and beach cover-ups.

USP: Missoni’s signature zig-zag prints and crochet details are hard to miss. 

Where to buy: Net-A-Porter and Harrods

The Melissa Odabash Fans

Swimwear by Melissa Odabash

What’s the story? Former model Melissa Odabash is the go-to designer for flattering beachwear. Sticking to block colors and figure-fixing cuts she’s favoured by the A-list.

Bikini by Melissa Odabash

Who wears the label? Gwyneth Paltrow, Cameron Diaz, Olivia Palermo and Cindy Crawford all pack Melissa Odabash designs when they go on vacation.

USP: Block colors, mix-and-match separates, ruched swimsuits and bust-enhancing halter-necks.

Where to buy: Net-A-Porter and BeachCafe.com


More on this guest writer 

Ella Gregory launched Coco’s Tea Party in September 2006.  For six years Coco’s Tea Party has closely followed the relationship between Hollywood and the fashion industry, documented the latest magazine covers and reported on the hottest trends to hit the catwalk. The daily updated blog has been featured in a range of publications, including Stylist and The Sunday Times Style, and is also recommended by The British Fashion Council. If you want more fashion tips, make sure to visit Coco`s Tea Party.

Photo Credits: ZimmermannWe Are HandsomeMissoni, Melissa Odabash

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4 Responses to “Which Bikini Style Tribe Do You Belong To?”

  1. Monica August 16, 2012 12:47 pm #

    Gorgeous bikinis! These make me want to go on a summer holiday so badly. It’s so hard to find a decent bikini that looks good but doesn’t fall off as soon as it sees a wave. Oh and one that makes you look like these girls too!

  2. Isabelle August 16, 2012 12:52 pm #

    I`m sure you would look gorgeous in one of these! I have to admit I didn`t even know the brands, but think they all got something going for them. I especially love Zimmermann. I hope you have a sun destination coming up soon 🙂

  3. Michele Peterson August 16, 2012 6:53 pm #

    I’m headed south to Puerto Escondido, Mexico for 5 months this year so will need lots of swim suits. I love the Zimmerman bikini..it looks substantial enough to stay on even in the biggest surf.


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